Geschreven door Pieter De Moor op
"Startup success is not a consequence of good genes or being at the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught."
"Habit forming products often start as nice-to-haves (vitamins) but once the habit is formed they become must-haves (painkillers)"
"Merken moeten terug dromen, merkfilosofie, happy profit highways en business modellen voor de toekomst die je nu al moet ontwikkelen."